Fashion Journalist Marcio Delgado review of the Wan Hung Presentation exclusively to Lewis...
Wan Hung – a fit summer
Central St. Martins former pupil Wan Hung must have probably brought to London Fashion Week Men’s the biggest amount of fit models per square metre for his “Mr Hung” SS18 showcase. It was like if he sent out a casting call memo with Only-Super-Fit-Ones-Must-Apply written in bold capital letters - Either that or Hung toured gyms across the country in search of models prior to his two hours long showcase at the BFC Presentation space in Central London.
Blondes. Dark. Tattooed. Skinny. Muscled. Smiling ones, moody ones... whatever your body (and face) tastes are, Hainan born Hung made sure he had a male specimen for everyone with his models having one thing in common, though: all of them had, at least, six packs or more.
The abundance of bodies unapologetically showing off more skin than your average catwalk was to highlight the never ending demand for perfect masculine bodies and the alarming focus the contemporary society puts on this.
The set, a spacious gym, also had a voice over of a female personal trainer pushing the guys for a continuous workout.
I got tired of her voice after 10 minutes but, nevertheless, the intention was good, especially as a reminder that it was Monday, a good time to hit the gym after all those weeks paying Bannatynes’ monthly subscription and showing up, sporadically, after birthdays and Christmas parties – as if you could magically burn in 45 minutes of treadmill the extra weight you could not get rid off over months of sipping lemon tea and with a box of Cadbury chocolates, while binging on HBO’s Game of Thrones.
The level of fitness of Wan Hung’s presentation didn’t end at the models themselves.
The prints for the SS18 are inspired by Michelangelo’s David – a masculine body ideal immortalised for over 500 years in culture around the globe and as coveted and timely now as it has been in any time in history.
A hasthtag to summarise the event? Something like #MensThatYouWannaBeWearingThingsYouWanttoWear would be applicable. But if you run out of characters or time, a #HOT could also do.